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April 23, 2026

Where do great product ideas come from?

Do you struggle to come up with ideas for new products or services for your systems integration business? Most people assume great product ideas happen by chance or come only once in a generation. That couldn't be further from the truth.

In this week's video, I walk through three methods I've used to generate new product ideas systematically. You'll learn how to interview customers and use an experiment-driven approach to test product ideas to find the best ones.

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P.S: I launched my new website this week!

— Sam